CUPRA welcomes you to the place where you’ll learn everything that can’t be taught. Before you enrol, there’s one thing you should know: You won’t graduate. Because you will never stop learning from the University of the Streets.
CUPRA launches ‘University of the Streets’, with Nathy Peluso, Guitarricadelafuente, Kim Petras, Theodora, Lancey Foux and FC Barcelona players Vicky López, Pedri, Fermín López, Pau Cubarsí, Alejandro Balde and Ferran Torres as are the main protagonists in a film where the streets take over the narrative and the CUPRA Raval emerges as the symbol of a new cultural movement.
The film, rooted in the spirit of ‘Beyond Rebel, Raval’, reimagines a university graduation speech and sets our radical new 100% electric urban car within a story where identity is forged and conventions are challenged. Built on the belief that the streets teach you the most relevant aspects in life rather than classrooms, the campaign captures a mindset of never stop learning at the ‘University of the Streets’, inspiring a new generation to find their very own way to success.
This campaign builds on the global impact of the CUPRA Raval World Premiere, extending its story through ‘The Soundtrack of Raval’, a musical film featuring many of the same international artists.