en:CUPRA brand Universe COM/EN

Select your country or region to view specific content.

Cookies

The CUPRA Brand Universe: CUPRA Cars, Design & Technology

hero image

THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

About CUPRA

Rear view of the CUPRA Formentor with illuminated rear lights at night, set against a dramatic landscape.

About Us

Sustainability

Sustainability at CUPRA

seat and cupra annual report 2023

Annual Report and Insights

The Best of CUPRA

Discover Newsroom
A cinematic wide shot from the CUPRA plug-in hybrid campaign; a driver stands in a vast, circular, wood-panelled archive holding a steering wheel. In the centre, a dark grey CUPRA Formentor levitates dramatically, illuminated by beams of light within the infinite, library-like structure.

THE CHOSEN ONE

Two grey CUPRA vehicles featuring the CUSTOM CUPRA by ABT pack, parked in an industrial brick lane.

CUSTOM CUPRA BY ABT: MAKE IT YOURS

Close-up of a woman examining the CUPRA Tavascan's illuminated front logo at night.

More Cars news

Beyond Rebel, Raval

Beyond Rebel, Raval

CUPRA Tavascan Black Edition in Midnight Black

CUPRA Tavascan Black Edition

Discover Newsroom

Partnerships & Ambassadors

Discover More
A CUPRA padel racket that represents the partnership between CUPRA and the World Padel Tour.

CUPRA x Padel

A group of six people, including actors and filmmakers, stand on the red carpet at the Sitges Film Festival 2025. A large Sitges logo is behind them, with a sponsor wall and a skull graphic on the right.

CUPRA at Sitges Film Festival

CUPRA and FC Barcelona partnership renewal logo and gradient background.

CUPRA x FC Barcelona

Digital artwork of a male and female padel players made of faceted, crystal-like structures. They are standing back to back, each holding a padel racket, with intense and triumphant expressions.

CUPRA Music

CUPRA Launches New Edition of 'The Dream Makers' with Berlinale and Studio Babelsberg

The Dream Makers with Berlinale and Studio Babelsberg

Discover More

CUPRA Experiences

Visit a Showroom
CUPRA DarkRebel World Premiere

DarkRebel: From the Virtual to the Real World

The CUPRA Raval in a videogame as the new collaboration CUPRA

CUPRA x Gaming

CUPRA City Garages

CUPRA City Garages

Visit a Showroom

Racing

Discover Racing
Top down view of the cupra leon vz tcr on the racetrack showcasing its aerodynamic design, vented hood and racing livery under track lighting.

CUPRA Leon VZ TCR

Front-three-quarter view of the CUPRA Leon VZ e-Hybrid Racer driving on a racetrack.

Meet the CUPRA Leon VZ e-Hybrid Racer

CUPRA Formula E

Formula E Cars

Discover Racing

CUPRA Collection

Discover CUPRA Collection
two cupra x marset dipping lights with spherical frosted glass tops and purple gradients are lit, creating a warm, ambient light. The portable lamps’ metallic copper bases both have a switch.

Marset x CUPRA

Gobik x CUPRA

Gobik x CUPRA

CUPRA Collection Online Store

CUPRA Collection Online Store

L.G.R x CUPRA

L.G.R x CUPRA

Wilson x CUPRA

Wilson x CUPRA

Discover CUPRA Collection

Latest Articles

Two grey CUPRA vehicles featuring the CUSTOM CUPRA by ABT pack, parked in an industrial brick lane.

CUSTOM CUPRA BY ABT: MAKE IT YOURS

Introducing the Definitive CUPRA Leon VZ

Introducing the Definitive CUPRA Leon VZ

SEAT 75th Anniversary

SEAT 75th Anniversary

Looking for assistance? Our customer service team is here to help.

Contact us