Welcome to the place where you'll learn everything that can't be taught. Before you enrol, there's one thing you should know: you won't graduate. Because at the University of the Streets, you never stop learning.
CUPRA launches ‘University of the Streets’, with Nathy Peluso, Guitarricadelafuente, Kim Petras, Theodora, Lancey Foux and FC Barcelona players Vicky López, Pedri, Fermín López, Pau Cubarsí, Alejandro Balde and Ferran Torres as the main protagonists in a story where the streets take over the narrative and the CUPRA Raval emerges as the symbol of a new cultural movement.
The film, rooted in the spirit of ‘Beyond Rebel, Raval’, reimagines a university graduation speech and sets our radical new 100% electric urban car within a story where identity is forged and conventions are challenged. Built on the belief that the streets teach you the most relevant aspects in life rather than classrooms, the campaign captures a mindset of never stop learning at the ‘University of the Streets’, inspiring a new generation to find their very own way to success.
This campaign builds on the global impact of the CUPRA Raval World Premiere, extending its story through ‘The Soundtrack of Raval’, a musical film featuring many of the same international artists.
On April 9, 2026, unreleased tracks premiered simultaneously across Barcelona, Madrid, Berlin, Paris, Milan, and Manchester, transforming the streets into stages. These international talents brought their unique sounds together to welcome our first 100% electric urban car.
Named after Barcelona's most vibrant neighbourhood, the CUPRA Raval carries the district's soul, using music as an identity. Over 30,000 fans gathered to witness this synchronised cultural moment in real time—the beginning of a new era, unveiled the only way it could be: on the street and unapologetically loud.
