Leon
The dynamic Hatchback that senses your core. For those who feel adrenaline before the engine even starts.
Watch out CUPRA's chosen one.
CUPRA introduces ‘The Chosen One’, a new global campaign placing the driver at the centre and built around a defining idea:
It is not the driver who chooses the car, but the car that chooses the driver.
‘The Chosen One’ is inspired by the wand selection scene at Ollivanders in Harry Potter's and the Philosopher’s Stone that has shaped the collective imagination of an entire generation. Starring acclaimed British actor Tom Felton, known for portraying Draco Malfoy in the famous saga, the campaign explores the connection between driver and car through instinct, identity and belonging.
Some connections take time. Others are instant. When it's right, you don't decide, you recognise.
The dynamic Hatchback that senses your core. For those who feel adrenaline before the engine even starts.
For someone whose passion turns every road into something more. The Sporty Compact SUV — for the one who means it.
Some icons don't get chosen. They do the choosing. The Formentor Crossover SUV casts its own spell.
Dive into the story that captured the essence of being chosen.
WBEI. Publishing Rights © JKR. (s26). All characters and elements © & Warner Bros. Entertainment Inc. WB SHIELD: © &
